Opt-In Pages
In this video we cover the topic of Opt-In Pages. It seems as of lately, the subject has almost become controversial. Here’s how you do it and specifically how you do it right.
Do you want a 50%, 60% or even a 70% opt-in rate? Watch the video to learn how.
Post your comments and let us know your thoughts!
January 5th, 2008 at 8:11 pm
Nice video Armand
Do you offer any form of fill-in the blank templates
for opt-in list follow-up writing in your PAID course?
Cheers,
Codrut Turcanu - “Succeeding Against All Odds!”
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LifeLock Identity Protection Promotion Code - MyLife - Save $21 Instantly reply on January 12, 2008:
The fill-in the blank templates for opt-in list follow-up writing will be great to have. I really like the technique of only giving your visitors 1 option, either opt-in or leave. This is very true and Armand makes it look so easy to do.
I can’t wait to see all of the great content in the paid course.
Free Identity Theft Protection Ebook
http://LLCode.com
January 5th, 2008 at 8:15 pm
Hi Armand,
This video was right on the money! I have argued with colleagues and clients over and over, trying to get them to see the necessity of getting an opt-in page in front of their sales letter. This is the clearest explanation I’ve seen yet.
Best,
Ellen
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January 5th, 2008 at 8:18 pm
Great video and very down to earth. This has made me think hard about one of my product site’s optin pages (re branding and using a short video), and I will test a new version next week against the current version.
Thanks!
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January 5th, 2008 at 8:47 pm
Thanks Armand on your latest video. I’m having a problem with this one. It stops in the same spot after a few minutes of playing. All of the other videos are some of the best, if not the best I’ve ever seen.
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January 5th, 2008 at 8:50 pm
Being the new kid on the block, it is very refreshing getting staright foreward, usful infomantion.
Mondai Nai
John
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January 5th, 2008 at 9:27 pm
Armand,
Love all these videos and am looking forward to the full product.
Now while I understand what you are saying about the opt in page and why - I’m not sure how to put it together with my book and services site. Right now what I am selling is a book on leadership and will be selling workshops on leadership along with a home study course and other short How To booklets. Since I have no list- I am not sure how to put all this together. Will the coming product cover this? Should my web site just be a “sales letter” with an opt in ? When is the next Big Seminar?
thanks,
Jean
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January 5th, 2008 at 9:34 pm
Great clarification! This is the first time I have heard a thesis on opt-in pages… And now i know…!
And as always, your delivery is impeccable! That succinct, quiet excitement in your voice is spellbinding… I must have to get my voice in shape…
Thanks.
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January 5th, 2008 at 9:34 pm
Armand -
This was a great video and I really like the part about Google Adwords and the ‘Google Slap’. Thanks for sharing this great content.
-Chris
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January 5th, 2008 at 9:52 pm
Another great video!
Thanks Armand!
- Ryan
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January 5th, 2008 at 10:14 pm
Another video with great subject Opt-In Page through the video presentation good information and clear explaination.
Thanks, great work.
Mrasid
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January 5th, 2008 at 10:58 pm
Armand,
What do you feel about teasers? Meaning, provide certain parts of the web site, but cutting these short and limiting others: requiring the OPT-IN. Part of the Product I offer has nothing to do with the Web, and therefore I use my site to post “reports” on what might have happened at our last event. So far, I have not limited people’s viewing of these reports, and I have only required an OPT-IN for other parts of the site. What are your thoughts on this approach?
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January 5th, 2008 at 11:23 pm
Hi Armand;
Very good, yes another one that is absolutly tops.
I believe I understand the concept of the opt in of the sales letter. Will be using it.
Thanks again.
Duane
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January 5th, 2008 at 11:28 pm
Hi Armond,
It was a great video with so many insights.
I wanted to ask you, isn’t it a distraction to have member login at the top right corner?
Do you have any pages to use them as a reference?
Looking forward to hear back from you.
Thanks,
-Gaj
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January 5th, 2008 at 11:38 pm
Is is it a distraction to put a login on the sample I gave in the video?
ANSWER: NO, If you don’t offer members a way viable way to login that is apparent, you increase customer service and make your PAYING CUSTOMERS mad. Note, this is the only time I do this and it’s because there is a members area.
Should my website be an optin page then salesletter?
ANSWER: After watching the video what do you think? The answer is YES, YES AND YES!!!
How do I feel about teasers?
ANSWER: Teasers are a method they work. This blog and the Relaunch Video are certainly teasers. Certainly, a forced optin page does work better though, a teaser method is definately worth doing.
Most answers later.
Armand
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January 6th, 2008 at 12:02 am
Armand,
It just gets better and better and better! The 18th seems so far away!
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January 6th, 2008 at 12:51 am
Hi Armand…
Once again, that was a great and informative video which gave me much to think about and implement on my own website.
I have a personal development website and blog which provide information and support — no product yet, but that’s in the process.
You have given me a great idea for my opt in page for website… your videos got my creative juices flowing.
Many thanks
Jeanne
http://aspirationsplus.typepad.com/uydayg
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January 6th, 2008 at 1:08 am
Even tho I’m still a newbie this is absolutely the best basic stuff I’ve seen. Excellent job, Armand. I love the power of videos. Would love to know what you use to make the videos. Might be Camtasia but it’s in a different format which I really like. Very clean.
Your presentation and content is so good.
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ArmandMorin reply on January 7, 2008:
It’s simple. Camtasia and PowerPoint. We might come out with a product how to do this since so many people have asked how to do it.
Armand
January 6th, 2008 at 2:36 am
Armand you have me sitting on the edge of my seat waiting for the next lesson. I’m glad my friend sent me the link to this incredible opt-in video tutorial. Your a really good teacher. A heart felt thank you from, Gerald
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January 6th, 2008 at 3:44 am
For the first time someone has really explained what an op-in page is, and how to use it. Thanks for that.
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January 6th, 2008 at 4:44 am
Armand,
Good stuff again. What if you are using article writing to build a list? Should there only be one link in the resource box that leads from the article to an opt-in page vs another link to a blog or a website?
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ArmandMorin reply on January 7, 2008:
Yes, only 1 link to your opt-in page. This will build your list.
Armand
January 6th, 2008 at 5:13 am
Another great Video, thank you so much you have helped me to improve my own marketing, this is the best so far because it all starts with the opt in page. I am currently working on my own product and since viewing this latest video I have just scrapped my page to create a new one.
Thanks Armand
Kind Regards
Mark
www.havealink.com
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Mark reply on January 9, 2008:
Hi Armand,
Just like to say thank you, I made a few simple changes to my site at teach U2, and have received a massive response.
Thank you for making me return my Opt in page, to this page and test, and re-test.
Can I also say that your report is spot on,
Kindest Regards
Mark
www.teachu2.co.uk
January 6th, 2008 at 5:53 am
Hi Armand,
Great video. Your timing is amazing! The morning of the day your video was published, I created an opt-in page on my website. It’s an opt-in page to get notification of some live free training events I’m going to be running this year.
I had a number of visitors to my website from the various different articles I had written about my events page, but a disappointing number of opt-ins.
Guess what? My opt-in page stunk - just like you said!
Your video has given me some great tips on how I can improve on this.
Thanks Armand, it’s a pleasure to opt-in to your information!
Kind regards,
Ady Howes
http://www.adyhowes.co.uk
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January 6th, 2008 at 7:47 am
You are continually teaching us everything. I thank you so much. I am sure that many people out there are upset because you’re giving away all the trade secrets that people need to know. but that is the way you do things and I couldn’t be more appreciative.
I have been hesitant to use the opt-in for many of the reasons you’ve listed (and yes, I know I’m an idiot - as you pointed out) but really understand most everything except the branding part. That isn’t totally clear to me - how that differs from using your logo.
As usual, thanks for everything.
Terrie
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January 6th, 2008 at 7:57 am
Hi Armand,
Thank you for another great training video!
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January 6th, 2008 at 9:30 am
Thank you for your great information and your wonderful products. I have several training products and instructional video and currently working on a sports training software-ebook.
My question is, should I sell my products on their own seperate website? I notice you have a diffrent web page for each of your products. Right now I have all my products on one two of my sites.
Any advise would be greatly appriciated. Thank you!
Jeff
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ArmandMorin reply on January 7, 2008:
If you look at all my products, they all their own individual websites.
The rule is 1 product 1 website.
Armand
January 6th, 2008 at 11:10 am
So this is the conclusion for an opt-in pate, I presume;
Not put a picture on myself, or contact information
how the customer can reach me?
I thougth this was the right model to do an opt in.
A bit confused now as I learned med doing it this way,
to tell my name, contact info, picutre to create
credability.
Regards,
Ulla H
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ArmandMorin reply on January 7, 2008:
You can put your contact information at the footer of the page. You don’t need to put your contact information to gain credibility. Sell them with your words.
Armand
January 6th, 2008 at 12:14 pm
Armand
Great Stuff. You opened up my eyes in this video I have been trying to get people to opt-in and have had no success I now know what to do Thanks
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January 6th, 2008 at 12:19 pm
Thanks Armand for a great video again. I have to confess that
I haven´t made so much effort into my opt-in pages before
but that is gonna change now for sure
Looking forward to coming videos.
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January 6th, 2008 at 12:58 pm
I want as high % opt-in rate possible. It makes a lot of sense to
get the name & email address up front. Also, I was happy with some
repetition of yesterday’s video, since I can’t write as fast as the
video. Thank you for your time.
Betty
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January 6th, 2008 at 2:58 pm
Hi Armand,
I am really enjoying these videos and learning a lot. Are you going to do anything on how to build a community site?
Thanks Shaun
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ArmandMorin reply on January 7, 2008:
That’s a little bit more of an advanced topic. We do cover that in the course, but it’s a little bit more than we have time for here.
Armand
January 6th, 2008 at 3:00 pm
Armand,
Wow! Never really took much notice of your previous online work, but this blog has really changed what I previously thought about you, which to be honest, was nothing because I had never really sampled any of your work. But I can now confirm; it is of the highest standards!
Thanks again
Danny
Internet Marketing Blog
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January 6th, 2008 at 3:24 pm
Thanks for your tips! As I have been at this a while, I do appreciate some of you tips. Most of the information you dispense about Google’s AdSense can be found in the Adsense site, but thanks to you, we no longer need to sift through the mountains of materials, as you give us the beneficial ‘Readers Digest’ version… GREAT JOB! (I think I just found my new mentor!)
I cannot say that I have made a million on the web, heck, I can’t even say I’ve made 500 in a year. Most of the time I ‘tinkered’ with things when I had the time and energy to do so.
But now that you have given me new ideas, like the increasing traffic to web sites tip, which helped me make the rest of the $100 I needed so I can get paid this month, I can say that your ideas DO indeed work. (OK, yes I did blow $50 on testing this out, but it was worth every penny! My one site only received 30 to 50 new visitors a day, and since I set the total budget to $25 a day, within those two days I received over 50,000 new hits to that web site)
I am open for any help or networking with anyone that subscribes here and I look forward to learning more Armand!
Thanks Again
James Bryant
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January 6th, 2008 at 3:25 pm
Hi Armand , great video and I had questions about the Opt In strategy and the way you explain it make sense.
I will add this strategy to my business websites.
Thanks!,
Chris
http://www.webpowerpublishing.com
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January 6th, 2008 at 3:55 pm
Great Video Armand!
As you know already…You have been my major mentor when it comes to opt-in pages and your optin advice has made me multiple six figures in optin systems. I thought you might be going into quizes or surveys to increase conversion but that was not mentioned. Might want to do a video on that next time.
Overall…the video was a BIG thumbs up!
Keep em coming!!! I really appreciate all you do for us.
To Your Success,
Quincy Scarborough
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January 6th, 2008 at 4:36 pm
Hey, Enjoying your videos and signed up to your product padlock opt-in form to see how it worked and noticed you didn’t use a double opt-in. Why?
Chris
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January 6th, 2008 at 4:41 pm
Nicely done summary on opt in pages, good and usuable information.
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January 6th, 2008 at 5:49 pm
Another great video Armand.
I am hoping that your report will have some examples of powerful squeeze pages. It would be a big help. Thanks again for all your work.
Peter
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January 6th, 2008 at 7:11 pm
Armand,
I liked your Choice of Yes or Now at the end of the video.
Clever slip.
I was sad and a little afraid to read your email that you will be pulling the training videos soon.
I am such a techno newbie and have not yet started my website and campaign. And although your videos seemed to make it all seem easy when watching them, I have no reference point for actual trial by fire yet and was hoping to have them for backup and review when I am ready to go!!!
I bet there are plenty of others that probably feel as I do!
Thanks! You are a great teacher.
Andie
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January 6th, 2008 at 8:08 pm
I am learning a lot for a newbie and I will have a opt-in page on my site, thanks for all the great info, and I am learning to be a better affilate also.
Wayne
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January 6th, 2008 at 9:08 pm
Hi Armand,
These videos have given me more info in a week ( real info ) than I have gotten in the last 3 years. With all the recycled stuff and just plain crap on the net this is very refreshing. Looking forward to more!
Thanks
Alan
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January 6th, 2008 at 9:32 pm
Hi Armand,
Another great video. This helped iron out a lot of wrinkles in the opt-in page reasoning. The content you presented was top notch, not what I’d been lead to believe. Thanks for your hard work on this and the previous videos.
Thanks again,
Steve
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January 6th, 2008 at 9:41 pm
Hi Armand
Another super video!!
Just as a matter of interest type…generator software relaunch…. into Google and you will find your entry at number 2 and mine at number 3.
And the good news is that if you click on number one it has been withdrawn so really that makes us one and two!!
Just hope the sign ups follow accordingly.
Regards
Chris
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January 6th, 2008 at 11:52 pm
Hey Armand,
Great video and a total “Ah Ha” moment for me. I am going to begin working on a video opt-in page immediately for my site. I guess we can go to any one of your product pages to get an idea of how to construct a basic squeeze page with nothing but the Opt-In.
Are there other videos that preceeded this one because this is the first I’ve seen?
I can’t wait to see the difference in my opt-in coversion rate!
Thanks for the great info!
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ArmandMorin reply on January 7, 2008:
Look at the right side bar. You’ll see all the other videos I’ve posted on this site.
Armand
January 7th, 2008 at 12:10 am
this is so awesome. i’ve been approaching the optin thing all wrong. now i get it - thank you SOOOOOO much!
i’ve got to sit and listen to all these videos again, they are each and every one vitally helpful!
such a great and generous gift, Armand.
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January 7th, 2008 at 2:07 am
Hi Armand
Thank you so much for sharing so much. I cant wait to see your new product when it launches. Claude from Brisbane
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January 7th, 2008 at 3:11 am
Nice vids Armand.
I’ve been considering using a quiz opt in page. Like the one Eben Page use in getaltitude.
However I am not sure yet on how to best deliver the result in an opt in sequenze i.e. report style, directly on the salesletter as part of the salesmessage etc.
Have you used this and/or will it be done in the paid version of the course you will be offering?
Thanks
Stian
Norway
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January 7th, 2008 at 6:11 am
Well Armand, as usual you’ve left very little room for anything other than praise for what you do. Excellent video. Can’t wait to see what you unveil on the 18th!!
Be well,
Burke & Crew
PompanoroWeb
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January 7th, 2008 at 12:51 pm
Hi Armand,
This is an excellent video. I hope to use your techniques in the future.
Steve
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January 7th, 2008 at 1:44 pm
Armand,
These videos are FANTASTIC!
I would love to see a video on branding if you have one of those up your sleaves
I think that’s probably one of the most important aspects of business to get right.
Keep up the great work!
Tom.
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January 7th, 2008 at 5:37 pm
Armand,
Thanks! Another great video!
I have an opt-in page where I give 2 free eReports.
The thank you page then sales my book.
Question?
I liked what you said. I will make a video of how to use the eReports.
Would it be better to give the video away free with the eRports on the Opt-in page or give the video away as a bonus when buying the book?
Larry Kevin
theactionator.com
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January 7th, 2008 at 10:23 pm
Wow Armand,
This made me instantly feel understood! That’s why I so vigoruosly push opt-ins as often as I can. I’ve noticed a higher increase and will definitely change an opt-in page I currently use..
The thing that has held me back on a “CB” product is the fact that people can’t have their own “opt-in” in front of me, but I realized that they get more out of it if I use Viral Profits Machine and the people who are collected are actually marketed to from this point of view! So in reality, they ARE NOT missing out, but instead GAINING a lot from getting people to Opt-In for ME…
Awesome, I’ve got some crazy ideas now, let’s get marketing!
Thanks
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January 8th, 2008 at 8:28 pm
Thanks Armand. You made it so easy. I like yes or no.
I can’t wait to see “An Obvious Truth”
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January 8th, 2008 at 8:29 pm
Alexandra http://babyboomerlife.blogetery.com
thank you!
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January 8th, 2008 at 9:29 pm
Thanks for the fast and free education!
I haven’t used an opt-in page like this before on any of my pages because 1. I didn’t know the right way to do so and 2. I thought that my main page was supposed to be SEO’d to the max and didn’t think that could be done with a quick and easy opt-in page.
Plus I thought the root of your web is where all the search engines looked at and that was what you are supposed to submit.. so I am still not 100% clear but is your optin page supposed to be the root or something like www.ABC.com/optin
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January 8th, 2008 at 10:26 pm
I don’t mean to hijack the thread, but just wanted to answer James from above. It is possible to have an seo’d site but still get people to optin. I think the 2 main forces that drive people to optin are the irresistable value you’re offering for their email/name AND the lack of choice.
Like Armand has said several times, you need to test. My site has a squeeze page” … but if you scroll down there’s food for the search engines.
There is no right or wrong, but Armand sure makes it easy to get started
I’m not sure how you can have a pure forced optin/squeeze page with no choice but still have a way to let the search engines in to spider your site. Organic search is not the only way to get traffic, in any case.
Maybe someone else can comment on organic search and the spider/optin question.
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James Delong reply on January 11, 2008:
Thanks Peter.
I’ve noticed your site and see how you are using great keywords and the opt-in section. (Nice flow) I will definitely use the tips Armand has geen giving us and keep in mind of what you said about making the opt-in page spiced up with keywords and information that will help it get indexed.
Thanks again.
To your success,
James Delong
January 8th, 2008 at 11:52 pm
Armond;
I have followed your information from some interviews. You are very clear and sure about your information and it really has helped with our decision making.
My partner and I have had this discussion about opt-in pages and this has cleared up a lot of our debates. “See how kind I am being.” Yes business partners for over 10 years and he (Doak) writes and I am the webmaster
Yes this is better than a counselor
This type of information is so helpful to settle little things like this and we will definitely put it in our things to do.
Thank you for your help with this matter …Gloria Jean
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January 9th, 2008 at 9:25 am
Hi Armand! Great Video!
Any tutorials on equipping an opt-in on Wordpress?
The Freedom Factor seminar was an eye opener. I recommend it to everyone.
Thanks again,
Ryan Stefonick
http://ryanstefonick.com
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January 9th, 2008 at 6:28 pm
It’s true about options but in my testing in some markets the conversion rate increased with 3 choices instead of two . The opt-in dropped a little but the conversion went up
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January 9th, 2008 at 11:55 pm
Armand,
I have been trying for several days and have unable to get the videos open for the “Opt-in pages” and “Follow Up.” I started gathering articles today, but would really like to see those 2 videos.
When I click on the arrow, It says opt-in Page at the top, but there is no video.
Thank you for all the wonderful info you have made available! I am new at this and am at preschool level technologically.
Sue
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January 10th, 2008 at 10:36 am
Hi,
This is a wonderful video. What makes the difference is the expertise here and going straight to the point.
Great work! Keep up the good work.
Domainer Henry
http://www.DomainIncomeNews.com
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January 10th, 2008 at 1:34 pm
Very valuable information once again which I shall certainly be testing out on my sites.
Thanks
Dave Ovenden
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Dave Ovenden reply on January 10, 2008:
Armand, I tried out your opt-in page on the eBook Generator site and I was surprised to find that you didn’t require me to verify my email address. This approach runs contrary to the advice I’ve read from companies such as AWeber.
I’m assuming that you’ve tested double opt-in versus single opt-in and found double opt-in damaged your opt-in rate? But at what risk? i.e. SPAM complaints / spurious email addresses etc.
ArmandMorin reply on January 10, 2008:
Yes, it’s true I don’t use a double optin and yes it does run contrary to what Aweber recommends. So let’s cover that.
If you are using a 3rd party service such as Aweber, 1shopping cart or GetResponse then I suggest you use a double optin and they may even require it.
I use Autoresponse Plus for my optins and the reason is I personally fully control it. I am also responsible for whitelisting and things of this nature.
We have zero spam complaints you can look up our domains on any spam lists and we do not appear.
Even when a person opts in for the first time without double opting in, we still have their IP address to go to battle with the ISP if we ever have a dispute.
So let me be clear, you should only run your own autoresponder system on your own server like we do, only if you have the resources and the knowledge to manage it yourself.
We have no issues with this method and as you can guess, we send quite a lot of email each month.
Armand
January 10th, 2008 at 7:26 pm
Hi Armand,
Excellent tutorial! One question. Do you suggest single or double opt-in? Because on your sites, you do a single optin that takes visitors directly to your sales page.
Thanks!
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January 10th, 2008 at 7:59 pm
Always on top of the game Armand! Love it!
Nik D’Angelo
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January 11th, 2008 at 11:20 pm
Thanks Again Armond,
Succesfully completed Massive traffic technique…………… found cpm reduced when implemented by google.
Redoing another site (creating another category for our Service’s) and will do an Opt in /Landing Page (are they both the same just different termenology?)
Alan
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January 12th, 2008 at 7:17 am
Thank you Armand for very informative videos.
I don’t currently have an opt-in page but now I know the best format for one and will create one pronto.
You mentioned in the video that the example opt-in page is still being tested. Do you have any comment on how much traffic you need to make the testing results meaningful? Are you using your own proprietary software to perform the testing?
Thank for any hints!
Riley
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January 12th, 2008 at 10:22 am
Armand,
Just looking at the Product Padlock opt-in form was an education in itself. Thanks for all the great information.
Antone Roundy
The Guru Stalker
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January 13th, 2008 at 4:53 pm
Armand Says:
“So let me be clear, you should only run your own autoresponder system on your own server like we do, only if you have the resources and the knowledge to manage it yourself.”
I have the knowledge and resources to manage everything on my own server, but I want to know what do you recommend to use? What would fit the criteria (migratable, lol) and also keep the list clean (automatically deal with bounce-backs, etc.)?
Thanks,
-James
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January 16th, 2008 at 1:15 pm
Hi Armand,
Just spent a very happy afternoon watching your videos. Tremendous value here and you’ve definitely got a new convert, so thanks for all your work here.
But. Not sure what to do about the google slap. I’ve been running that mass traffic method from your other video since last summer, and feel fairly experienced with it. I have tried it with, and without, many pages hanging off my squeeze page - when there are just a couple of privacy policy/contact pages etc hanging off the opt-in page then the google quality score seems to dip and after a few days impressions nose dive and prices zoom up. (I checked with google support, and they confirmed it was a quality score issue.)
Of course, optimising the page for the keywords doesn’t really work - there is no direct link like this when you are running placement ads. (Or am I missing something critical here?!)
I’m currently running the opt in page with links to my forum and my blog at the very foot of the page, well below the fold. Doing this seems to do wonders for the quality score, and brings impressions up while bringing cost down.
The page currently gets opt ins at about 17% in this format - I sincerely believe if I could reduce choice on the page like you advise this would go much higher - but have you any thoughts on reducing damage to the quality score? I just don’t see the two things you are talking actually about working on the same squeeze page.
Barney
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January 17th, 2008 at 5:15 pm
Hi Armand,
Love the videos, but this one on Opt-In pages seems to be getting cut off in the middle, just as your explaining the common Google Slap myth.
Heather
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January 18th, 2008 at 11:50 am
The real deal finally some really good useful information we can use right away. Keep up the good work Armand.
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January 18th, 2008 at 7:26 pm
Hi Armand,
Thank you so much for putting me in touch with the videos. I
have honestly learned so much from them, I hope you keep
going on to other things. I’ve been told to be very careful
with your opt-in page. Just one thing wrong and you have trouble.
Now I feel more comfortable doing one. Also, I would like to know
more about getting audio. And one more thing,lol I would like to
know more about branding your pages.
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