Linear Vs. Circular Strategy
Most Internet Marketers use a direct “Linear” approach to an optin page. This is fine and I have used this strategy personally for many years. In today’s day and age, this is not enough. You must use a “Circular” approach in order to gain the highest conversion rates of your optin page and your salesletters. Watch this video to discover the strategy.
December 22nd, 2007 at 9:43 pm
Good evening. There seems to be a problem with the video explaining linear vs. circular strategy. Any suggestions?
Thank you, Michael
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December 22nd, 2007 at 9:53 pm
We just tried it and it appears to be fine. We’re getting a lot of traffic, so it might have been just a hickup. Please wait a bit and then try again.
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December 22nd, 2007 at 10:09 pm
Great videos-your information will be very helpful in setting up and monitoring progress with sales letters and optin pages. I look forward to learning more. By the way, the intro movie was very very cool! I thought it was great.
John
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December 23rd, 2007 at 2:42 am
Hey Armand,
Great video. I love the idea of encircling your sales page with different types of buyers. It is a simple concept but one that is not often thought about. The thing I like best about you is the way you explain things that are seemingly complex in a way even I can understand. Thank oyu for thinking about those of us who aren’t super technically minded. I look forward to learning more of your concepts and moving my business forward.
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December 23rd, 2007 at 6:57 pm
Hello Armand,
The intro was Super, I love the graphics. You always seems to surprise me with new ideas. I’m looking forward to Internet Marketing Explained 2008.
Donohugh
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December 23rd, 2007 at 7:28 pm
From what I heard,this sounds good. So much of the new stuff
is too complcated for most of the people like me to even use.
Most stuff is geard for the guru’s and new marketers like me
just keep buying and say to themselves…again why did I buy
this.
I am not being negitive,just plain honest.
Wayne
wbatten@nc.rr.com
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December 23rd, 2007 at 10:20 pm
m m m m this has got me thinking after seeing the video, BUT how to incorparate it into the pages / sqeaze page thats the thing i want to know now, because i would say that would be the problem to have 5 or 10 pages around just one sales letter ??? !! im intregide….
i want to know more about this “” its got me stratching my head “” trying to work it out thou, and il get there…..
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December 23rd, 2007 at 10:42 pm
Don’t think too much about it.
Let me give you an example…
Let’s assume your main page was www.xyz.com
You would have several pages on that domain. They would all be
optin pages.
- www.xyz.com/topic-1-page
- www.xyz.com/topic-2-page
- www.xyz.com/topic-3-page
You get the idea. Now, any you can optimize the, headlines and the bribe on this page for a specific audience.
This will also give you a better “Quality Score” in Google for your Google Adwords Campaigns.
I hope this helps.
Armand
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December 24th, 2007 at 3:01 am
Hi Armand
Great video. All your videos, products are st forward to the point and the best thing is they generate cash. I want to congratulate you for all that you have done to the internet marketing community and i look forward to more videos and information
love and affection
Vish
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December 24th, 2007 at 11:04 am
Hi Armand,
Your intro was AWESOME! It really made me WANT more about what you’re offering! Your multiple, opt-in video strategy hit the bullseye, because there are tons of different HOT BUTTONS that will get a consumer to REACT to your message. You just need to find the right one for each consumer to take action!
To your success,
Dan Weis, Real Estate Agent Success Coach
www.AgentSuccessTips.com
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December 24th, 2007 at 9:51 pm
Armand, You’ve done it again! You’ve broken the mold! Well done! You are a master. Sincerely, Ben.
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December 24th, 2007 at 10:47 pm
Excellent video! I see so many pop ins and optin forms now that I just totally ignore them. I think most people don’t respond to this outdated and tired old method. I think your idea is a fresh new approach. I believe that in 2008 things will change quite a bit in this business and if you are not willing to change you will be left behind and your business will suffer.
Tim
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December 25th, 2007 at 1:10 am
Armand:
Thanks for the explanation with the www.xyz.com.
You’ve just given me an excellent idea on how to use this concept for my netweb marketing opt-ins. Considering the fact that different people have different reasons to join a netweb marketing opportunity. I can see this concept generating gazillion leads for my business !! Can’t wait till 1/18/08.
Thank you again Armand !
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December 25th, 2007 at 2:05 am
So far so good - but it’s the same info I’ve learned from everyone else. Here’s what I’m not yet hearing answered by anyone -
One opt-in, or a dozen opt-in pages — you still need traffic to come to them. How do people get to the pages, how do they find out about them? Let’s say I’m not counting on Google Searches (it takes 30 days to even show up on search engines), I don’t have money to spend on Ad Sense, and I’m not one of the insiders on the boys-club of internet marketers who can just send an email and get all my buddies to recommend my page to their email lists … Now what? Besides sending a ton of articles out to article submission services and hoping they get read, what does a girl with low-start-up money do to drive lots of traffic to those lovely opt-in pages?
Curious,
Gail
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December 25th, 2007 at 2:39 am
Traffic is certainly essential to your business, but I’ve only done 1 video so give me a little time.
We’ll talk about traffic a few other methods.
You mentioned something that greatly concerns me. You mentioned articles writing a ton of articles, like it was a bad thing. I have to say that articles are KEY in your business. Myself and other marketers such as Matt Bacak post as many as 2 a day many times to drive traffic. We’ll do a video on this later to show you why.
One other thing I want everyone to understand.
What I’ve just layed out in these two videos, although basic. I would dare to say that ALMOST NO ONE DOES IT!!!
Before we can talk strategy, you must have the BASICS in place first. If you’re website doesn’t convert, you are just THROWING AWAY TRAFFIC. Think about that.
Here’s the questions I have for all of you…
1.) Do you have the 4 steps of the model in place?
2.) How many optin pages do you have?
See my point? We need to start with the basics. I can get as advanced as you want, but if you don’t have the basics in place in your business… YOU DON’T HAVE A BUSINESS!
I hope you all take this to heart. I’m telling you this to help you.
Armand
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December 25th, 2007 at 4:34 am
I am delighted that I “clicked”. My primary reason for doing so was because Matt Bacak sent your “ReLaunch” movie, and he is top quality. Like Wayne mentioned above, while normally a rational and reasonably intelligent guy, with many “successes” in sales of various sorts, I reached the point where I had (from desperation, a dumb reason to do anything) spent thousands which I did not have on thirty three programs which were too tech….I thought at first…for a newbie.
The reason I jumped into INTERnet marketing from MLM (I’m still pioneering a winning program) was because on TWO occasions, my high income business was destroyed overnight by the lap dogs for the Big Pharma people who hate alternative health products.
But you struck a chord with this logic. I had puzzled over how to reach MORE of those (no matter how few or many) who arrived at my upcoming site, for your point about “people arrive at your site for many reasons” was exactly correct.
Example: When I got out of my war (combat Vet at age 19) and returned to Nebraska, I saw an ad for Arthur Murray Instructors. After dealing with the “sissy” thought, the more vital thought that lovely women who liked to dance would abound prevailed, and I was “in”.
Aha. Little did I know that it was damned hard work for three months without pay, but moreover, we were drilled with the info AND pyschology based upon the fact that not every one ( a minority, actually) came there and paid heavy dues to learn to dance. Quite the contrary. The first two women students I had were the most introverted, frightened, insecure little ladies you can imagine. And even in those “dark ages ago times”, they went without lunches and scrimped on everything to pay that kind of money.
My giver heart went out to them, and to see them bound in to the studio six months later was (almost) reward enough. They had found the solution to the REAL reason for calling us.
Then , as top producers for THE major weight loss products company in the world…back in the mid 80’s…we soon learned that MANY people did not call us to get the products to lose weight. Once again, although they NEEDED to lose weight, quite often people will buy a product just to have a “friend” that they believe will be “There for them” because they “pay you”.
Sometimes when we KNEW we weren’t getting the REAL reason for their purchase, we would “drop by” the house in the evening and find the original box still unopened in a kitchen cabinet. THEN we could help them with the REAL problem ( MAYBE. IF they truly wanted help)
So your example was like a breath of fresh air, much like the “untying” of the famous “Gordian Knot.
( http://en.wikipedia.org/wiki/Gordian_Knot )
My creative mind reels with the many ways I could use your ideas to reach as many people as possible by covering THEIR deep seated needs for clicking or calling without slapping them with a squeeze page (aptly named) before they can take a breath. Hell, I hate those myself.
So I am ready. I trust Matt Bacak, and thanks, Matt, for the email. Looking forward to consolidating my emerging good common sense into an orderly trip to bucksville.
Never Again will we have all eggs in one basket. We are not “kids any more”.
However, I AM holding my breath while awaiting the price, for I have had it up to here with purchases, especially monthly payments.
Best to you
Irish Guy
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December 26th, 2007 at 5:51 pm
Hi Armin,
My question is about the basics. The company I started my websites with is going out of business. Many things have changed since those days - audio, videos, squeeze page pop unders, etc.
What is a good ***website host***? I have a free blog and I have free godaddy. I want a free site that can be upgraded for membership, php, google ad and all the bells and whistles that the rent-a-coder can play on.
Also, what is a good ***database management program? ***I have 1shoppingcart, but the price goes up to much, too often and I get spammed when I do an email blast.
thanks.
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December 27th, 2007 at 9:04 am
Hello, Armand,
Superb video — wish that I had known these basics three years ago! Love your comment that most people who know what you’ve covered in the first two videos don’t actually do it. You should do a video that simple says “JUST DO IT!” over and over.
Looking forward to seeing more.
Happy day,
Anne
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December 29th, 2007 at 1:05 am
Armand,
Thank you for the “dah” moment…when you lay it out like that, it just seem so simple…so obvious…you had referred to this message targeting in your Australian video when you were talking about charisma branding for real estate agents, charisma branding for school teachers etc…now its sinking in…targeting the message, dah:)
Thanks so much
Bernadette
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January 6th, 2008 at 4:40 pm
Armand,
You are the man!!! I really love your teaching style. I always look forward to your videos, they are the best.
I look forward to the launch of your new program. I will be joining!!
Take care,
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January 10th, 2008 at 12:59 pm
Another great idea. I have multiple opt-in pages but I’ve only used one at a time. My pages were not targeted for specific catagories. They were reworded and tested.Now I can see where targeting specific demographics such as WAHMS and running multiple opt-in pages could be beneficial. This strategy along the others I’ve sen here would work great together, thanks for the information
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January 14th, 2008 at 4:48 pm
Hi Morin,
I enjoyed meeting you at the Big Seminar in LA a couple years ago.
How wide of a net would you cast in regards to the opt in page “hot buttons”, to still make the same sales letter seem relevent to the reader? If you have several “specific” opt in pages all going to the same “general” sales letter, are they going to have to sift through the sales letter to find what part is relevent to them?
For example, I’m in the mortgage business. Would I have an opt in page about doing a construction loan go to the same sales letter as a opt in page that talks about bad credit refinances? Please expand upon this.
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January 17th, 2008 at 7:35 am
Makes a lot of sense to make your optin page much more targetted towards your incoming traffic. Thanks for this tip. It also helps with your adwords quality score i guess
Hani
http://www.internetmarketing2.com
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